Gegewu’s another world

The globalization of the economic crisis hit, the survival of enterprises by the state is to see who run fast into who long to live.

In this increasingly cold season, the choice of marketing strategy and become a lot of meaning to the survival of an important part.

The arrival of the crisis

U.S. loan-to-time crisis, has gradually transformed into financial crisis and gradually spread, has now developed into a global financial tsunami swept through, triggered a global panic. The financial crisis engulfed the stock market not only funds but also from the financial sector to the proliferation of the real economy, the economic recession is also gradually spreading to emerging markets. The shadow of the economic crisis has affected China, the impact on the financial, real estate, cars, Internet, advertising ⋯ ⋯ It can be said that the economic crisis has been one of you and I Guoxie.

“Reduced” filled in all business topics, marketing spending even more enterprises to take control. Advertisers in Asia to a new survey found that most of the enterprises of their advertising budget is expected next year will be lower than a quarter of this year, is expected to decline 20%. In the survey, the advisory body to Beijing’s three wins (R3) of survey of 50 marketing manager, who is responsible for the advertising expenditure in the total amount of more than 30 million. Three wins in charge of the company Greg Paul (GregPaull) said that the U.S. financial crisis hit the advertisers. Even in the typical growth markets such as mainland China and Taiwan, the ad spending next year will be substantially reduced.

However, the panic in this era of reduced spending is the only enterprise marketing can do about it?

Reconstruction of marketing efficiency

To survive, businesses must make a choice. In such a “winter”, the traditional marketing methods will be discarded and new direct marketing will be more attention.

Looking back on the starting time of the Great Depression in the United States, 1929 to 1933 among the world economic crisis to let management companies have taken place in the first revolution - the establishment of awareness of sales, marketing position for the first time exceeded the production and marketing have since then.

It can be said is that the Great Depression in 1923 brought the concept of marketing, production, marketing, advertising technique, public relations operation and have a breakdown of the type of attention. It has also brought new management, the core competitiveness of enterprises started down and eventually created the world’s transnational corporations have.

Now, even though the crisis has not developed to such as the Great Depression era as serious, but the harsh environment, increasing competition among enterprises, some enterprises will face a crisis of survival. Enterprises need to be more limited marketing budget spent more effectively and more accurate, more user-friendly measurement of the direction, which brought a new round of changes in marketing ideas, but also boasted of the previous phase of their marketing major media cards - as Buffy Special, “the tide to go back, and before we know who is swimming naked.”

In this case, on behalf of the direct and efficient way of marketing the new group will become the first choice for business, search engine marketing is one of the best. In 2000-2002 the U.S. economy in a downward cycle, the entire Internet advertising market, sales fell by 15%, while surprising that the paid search market has increased by 2.3 times. Economic tired, but the search engine stay ahead. From JP Morgan analyst believes that paid search by a limited impact on the economy. Analysts pointed out that the more this winter continues, the search engine will seize a large number of share trading platform, “in order to survive, businesses must make a choice.” The ‘tight budget’ is in fact brought about by the centralized marketing platform And in-depth digging. “” At least spend the money to do most things without

On what, business owners are under this kind of thinking. ”

Budget tightening has brought the efficiency of marketing and reconstruction, reflected in China, is the effect of high-and low-cost Baidu’s search engine marketing - paid in accordance with the click effect, the precise delineation of the crowd, the large flow - by an increasing number of enterprises Welcome. More and more Chinese enterprises began to use a search engine marketing to improve performance. According to Baidu announced in the first quarter of fiscal 2008 reported that there had been 161,000 corporate customers in the use of search engines for online marketing. The financial newspaper also showed that Baidu has maintained a continuous 13-quarter revenue more than double the performance.

In a season of traditional marketing methods will be discarded and new direct marketing will be more attention.