Gegewu’s another world

Today’s career women, whether in China or in the world, are important not to overlook the human resources, they are to human economic development and social progress made irreplaceable contributions.

U.S. Department of Labor Women’s Bureau’s latest statistics show that 51 percent of U.S. companies owned by women, the United States women’s businesses yield is all enterprises nationwide average yield of 3 times. In our country, all walks of life in the professional women have played a “half the sky” role. Today’s career women make people more to see their work as a strong competitor that “Women not let you say” independent and strong. In their body has the unique quality of some valuable.

First of all, our country’s professional women’s hard work and investment are obvious to all. Motivation from the success point of view, today’s professional women’s cause is clearly superior to drive the success of their predecessors. Many professional women working hours are 8-12 hours, the Chinese women entrepreneurs working conditions survey, the average daily housework time is 1.6 hours, with an average of entertainment time is 1 hour, on average only six hours of sleep. They hope that their ability to prove their strength and the realization of personal value.

Secondly, good interpersonal skills. In market economy conditions, good and the interests of the main establish good interpersonal relationships, not only to the transaction and cooperation, and reduce transaction costs and management costs and reduce transaction risk, but also can enhance the cohesion of organizations in order to improve organizational efficiency. Compared with men, career women in the workplace relations coordination often shown in more detail, patience, longer than the characteristics of expression and communication. Their understanding, good insight into other people’s unspoken words and body language behind things; good through the praise of other people to enhance their confidence, very rich affinity. As a result, professional women born with the information technology needs of the community, good interpersonal ability.

Third, patience and tenacity. In general, successful career women are very diligent, hard, has high endurance and tenacity. As a career women, they know that we must have a more strong will to overcome numerous difficulties and achieved final success. Many of them have experienced setbacks and frustrations, often more and assert until the difficulties are over. Because they know that as a woman only to redouble their efforts to pay in order to obtain and men the same success.

Fourth, the spirit of cooperation. Others as a result of career women are more warm and friendly, understanding, reliable stability, respect for others, self-binding at the same time also strong, and thus they are good at co-ordination within the organization about the relationship from top to bottom, so that members of the Organization of the activities in time and space to achieve organic with the collaboration to create a united force.

Fifth, the innate instincts force. Female sensitive nature, they can feel the surrounding environment is very minor fluctuations, latent undercurrent or risk, they are delicate, sensitive and have a strong intuitive power. Intuitive ability to often come in the blink of an eye the opportunity to seize the opportunity. With many career women exceptional intuitive ability to seize the opportunity to leap forward in the realization of the cause.

Sixth, caring heart. Management scientist Henry Mintzberg in its “on the management of dozens of meditation” in talking about, “organizations need to nurture, to take care of love, the need for sustained and stable care. Love is a more feminine management style.” Successful career women tend to look at the position from others, stand to observe, consider, analyze problems, while sensitive to each other’s feelings and reactions. They will be unique to women and friendly and meticulous about caring for others, help others and to win support. Career women often seek to subordinate the welfare and care for their livelihood and outstanding performance.

Both men and women to do HR, as a female in which its own advantages? The so-called advantage is the distinctive features, I thought. As a woman, her strengths are:

The first is the tenacity, especially her toughness, which I very much agree with the teacher Zhang Li Li said. Others say woman, but the water can effort brings success, she completed the tasks and goals of the process, often in obscurity quietly completed.

Me cite an example, our children as soldiers, we cut off the wall in that people uncomfortable, I simply love that it has been demolished, I said, not demolished, said a two or three times I have not agreed to. Later, I travel a half a month to see the wall did not go home, and she looked at me and said that after the demolition is still very good to see you. Later I found as long as she is scheduled to do most of them have completed eight cattle Abdulla do not come back. Therefore, I feel that women’s tenacity should be very important to me deep impression, including our company’s number of female executives who are very strong, they have been recognized by everyone.

The second is fine, taking a very thoughtful analysis of the problem, or even talk about a woman’s sixth sense than men strong 100 times. Men doing bad things can feel out of her eyes closed, this is she doing a good job, especially in the interview process, she can from the acts of language and language analysis of the potential of the object you want to recruit inside the real world.

The third should be said to be mild, moderate women of great charm. As the saying goes, men and women work together not tired, ugly is your own beautiful is ours. And female compatriots to work together when this feeling deep.

Good talent to be both ability and political integrity

ASUS in the
selection of personnel, and focus on five indicators - him, honesty, diligence,
sensitivity, courage. A regular participant in the company’s new staff
interviews. He said Asustek will certainly interview him, honesty, diligence,
and Min, Yong study indicators in a bag.

Given the ten non-use, you can
not reason

For example, in his interview, the most like to ask a
question is: please give me the ten non-use, you can not reason.

Candidates, said: “I am very diligent this person.”

“I would
like to ask how can you prove that?”

Candidates said: “I respond rapidly
to this person.”

“I would like to ask how can you prove that?”

Candidates said: “I very much respect this man.”

“I would like
to ask how can you prove that?”

Xu said so repeatedly asked to ask to
go, some candidates began to deny himself, he believes he began to have a lot of
strengths, but a proof, he believes that the advantages of their own one by one
also overturned. In this way may be asked such questions time, some candidates
did not continue the courage and capability. In fact, on the use of such a
problem, to test a candidate, the first to see if he is not brave enough to
break through their own, have the courage to persist in; second, to see if he is
not diligent in thinking and diligent in digging themselves, whether they have a
clear awareness; third, to see if he is smart enough, sensitive enough to react,
once one of the advantages of being denied the examiner, is not it can quickly
find out the other, to continue the interview; the fourth, to see if he is not
honest, especially In the performance, experience, the candidates spoke in the
interview process of any one of the problem, will be recorded and will be
investigated; the fifth, to see if he is not modest, and sometimes because of
the denial of an advantage, some candidates started a bit tight, in fact, it
only shows he is not a qualified professional person.

To self-confident
but not arrogant

Xu believe that a job interview, applicants are
required to self-confidence and humility, but confidence can not be too
exaggerated. He said he had interviewed a very good sales clerk. The salesman at
one go given 10 why he must use his reason. His performance and experience so
that they are very satisfied with the interviewer. Results in an interview after
the candidates for Hsu “blowing” their marketing capabilities how amazing, “I
will tell you that in the original company to do business has been done for four
years, my performance has been good, you do not know, in fact, our company’s
product quality was rotten to death, the reason for such a high market share,
are relying on those of us playing out of business. You can see the product is
so poor I can sell very well, if the ASUS, sales will certainly be more good. “”
This kind of employees, we should not be killed because he has no team spirit. “

Excellent managers and general managers, their performance difference is several times or even ten times, this is a common fact. I carefully pay attention to a number of management positions in the work of very good managers and to analyze and sum up their share of the 10 characteristics of the thinking and behavior. The finishing is willing to share with you at the same time give us hope that the majority of the managers bring a little enlightenment.

Excellent managers and general managers, their performance difference is several times or even ten times, this is a common fact.

Perhaps the fact that some people will not understand why. In fact, we know that most of the performance of managers is not to create their own personally, but through cooperation and those of others (including subordinates, colleagues, customers, etc.) to create, or even “by Ren Zhili, he” created. Understand this point, the above mentioned facts is not hard to understand.

For some time now, I seriously pay attention to a number of management positions in the work of very good managers and to analyze and sum up their share of the 10 characteristics of the thinking and behavior. The finishing is willing to share with you at the same time give us hope that the majority of the managers bring a little enlightenment.

(1) cool-headed approach, but not indecisive

Good managers are doing things with cool features, they are good at things to consider many aspects of the issue or the parties involved and difficult to act on impulse.

Although the outstanding managers of doing things calmly, but not indecisive, they are often decisive in the well-thought-out after a decision or spell out their views.

This has the characteristics of the managers tend to make things or a more appropriate issue to deal with, and at the same time conducive to the formation of interpersonal skills.

(2) to work seriously, but not for everything “perfect”

Excellent research and business managers know that different. Research is focused on the rigorous pursuit of excellence; business is focused on the pursuit of efficiency, input-output ratio.

Good managers work very seriously, carefully, but at the same time they also need to know what the pursuit of “perfect” (perfect), what “almost on the line” (the basic standards).

This has the characteristics of the things managers can often “do” and be able to more easily than the average person to create value.

(3) concerned about the details, but not rigidly adhere to section

Excellent managers concerned about the good things of the details of the good pay attention to observe the people and things around us. They are good at seizing the crucial issue, the issue will be good to “strangle” in the bud.

Although the excellent managers concerned about the details of the good, but they will not be too rigidly section, will not care about other people’s fault that small or small fault.

This has the characteristics of the managers are able to significantly reduce the “problem” from happening, day-to-day management will be orderly.

(4) arrangements for consultation work, rarely give orders

The manager is not calling the shots “supervision.” A subordinate can take the initiative to “follow” the manager relies on his (her) personal charisma and leadership, not his (her) in the hands of the “rights.”

Good managers rarely under the orders of their subordinates and are often used to discuss the way layout and organization of work.

This has the characteristics of the subordinate managers often make a real “willing” to be good arrangements for the completion of the task, such managers are often able to create a cohesive team atmosphere.

(5) under the care, but unfortunately only know how to love it

Good managers and good respect for the care of their subordinates and colleagues, as they often like “brothers” and know how to cherish and care for themselves and each other overnight, the common struggle of “comrade-in-arms.”

This has the characteristics of the subordinate managers often make a “home” feeling, virtually everyone has a more active, more active, more or regret to have to pay.

(6) of human tolerance, patience and be willing to

Excellent managers broad-minded, tolerant people, willing to be patient, they are creatures of Care from good to consider other people’s difficulties and interests of the good “wedge seeds of thorns and roses.”

This has the characteristics of the managers are often easy to form good relationships, and often in need, others to be the most sincere support and help.

(7) exercise self-discipline and action to try to win support

Excellent managers will not let themselves independent of the various rules and regulations, they often spread well set an example by their own actions to influence and drive around.

This has often characterized by managers “who are not order line.”

(8) man of integrity, Biaoliruyi

Excellent people management integrity, Biaoliruyi. They are often the same people, just and fair. No black-box operations; will not face-to-face “preserves a major contributing factor” behind the “knife and stabbed.”

This has the characteristics of managers is often “a sense of security” and other people can be full of confidence.

(9) modest and prudent, be good at learning

Excellent managers will not have their own knowledge and skills for the management of the capital. They tend to be modest and prudent, be happy to own boss, colleagues and subordinates to learn, and so on.

This has the characteristics of the managers often have a strong ability to be able to make and their ability to continue to increase.

(10) not satisfied with the status quo, but not divorced from reality

Excellent managers not satisfied with the current performance, they have relatively modest goals and pursue. They are not satisfied with the status quo, but it will not be divorced from the reality, they are always one step at a time for further higher goal. They were very clear about their future is going to be, and what they imagine in the future.

This has the characteristics of the managers often have plenty of work and passion have sustained the momentum of work.

To be a good manager, the general manager should be one of the objectives pursued. More than the sum of the outstanding managers of the 10 characteristics of the thinking and behavior, can look forward to continuing our close to the “excellent managers” and a mirror.

The globalization of the economic crisis hit, the survival of enterprises by the state is to see who run fast into who long to live.

In this increasingly cold season, the choice of marketing strategy and become a lot of meaning to the survival of an important part.

The arrival of the crisis

U.S. loan-to-time crisis, has gradually transformed into financial crisis and gradually spread, has now developed into a global financial tsunami swept through, triggered a global panic. The financial crisis engulfed the stock market not only funds but also from the financial sector to the proliferation of the real economy, the economic recession is also gradually spreading to emerging markets. The shadow of the economic crisis has affected China, the impact on the financial, real estate, cars, Internet, advertising ⋯ ⋯ It can be said that the economic crisis has been one of you and I Guoxie.

“Reduced” filled in all business topics, marketing spending even more enterprises to take control. Advertisers in Asia to a new survey found that most of the enterprises of their advertising budget is expected next year will be lower than a quarter of this year, is expected to decline 20%. In the survey, the advisory body to Beijing’s three wins (R3) of survey of 50 marketing manager, who is responsible for the advertising expenditure in the total amount of more than 30 million. Three wins in charge of the company Greg Paul (GregPaull) said that the U.S. financial crisis hit the advertisers. Even in the typical growth markets such as mainland China and Taiwan, the ad spending next year will be substantially reduced.

However, the panic in this era of reduced spending is the only enterprise marketing can do about it?

Reconstruction of marketing efficiency

To survive, businesses must make a choice. In such a “winter”, the traditional marketing methods will be discarded and new direct marketing will be more attention.

Looking back on the starting time of the Great Depression in the United States, 1929 to 1933 among the world economic crisis to let management companies have taken place in the first revolution - the establishment of awareness of sales, marketing position for the first time exceeded the production and marketing have since then.

It can be said is that the Great Depression in 1923 brought the concept of marketing, production, marketing, advertising technique, public relations operation and have a breakdown of the type of attention. It has also brought new management, the core competitiveness of enterprises started down and eventually created the world’s transnational corporations have.

Now, even though the crisis has not developed to such as the Great Depression era as serious, but the harsh environment, increasing competition among enterprises, some enterprises will face a crisis of survival. Enterprises need to be more limited marketing budget spent more effectively and more accurate, more user-friendly measurement of the direction, which brought a new round of changes in marketing ideas, but also boasted of the previous phase of their marketing major media cards - as Buffy Special, “the tide to go back, and before we know who is swimming naked.”

In this case, on behalf of the direct and efficient way of marketing the new group will become the first choice for business, search engine marketing is one of the best. In 2000-2002 the U.S. economy in a downward cycle, the entire Internet advertising market, sales fell by 15%, while surprising that the paid search market has increased by 2.3 times. Economic tired, but the search engine stay ahead. From JP Morgan analyst believes that paid search by a limited impact on the economy. Analysts pointed out that the more this winter continues, the search engine will seize a large number of share trading platform, “in order to survive, businesses must make a choice.” The ‘tight budget’ is in fact brought about by the centralized marketing platform And in-depth digging. “” At least spend the money to do most things without

On what, business owners are under this kind of thinking. ”

Budget tightening has brought the efficiency of marketing and reconstruction, reflected in China, is the effect of high-and low-cost Baidu’s search engine marketing - paid in accordance with the click effect, the precise delineation of the crowd, the large flow - by an increasing number of enterprises Welcome. More and more Chinese enterprises began to use a search engine marketing to improve performance. According to Baidu announced in the first quarter of fiscal 2008 reported that there had been 161,000 corporate customers in the use of search engines for online marketing. The financial newspaper also showed that Baidu has maintained a continuous 13-quarter revenue more than double the performance.

In a season of traditional marketing methods will be discarded and new direct marketing will be more attention.

Winter economy, enterprises will only be able to do is to reduce marketing costs? Ad, the father of David Ogilvy once said: “is not a lack of advertising, but good advertising.” In the face of recession, companies are still the better choice.

Reduce marketing costs for the winter

A few years ago, if the responsible persons for their investment in marketing in exchange for the effect on the 75% luck and 25% of the plan, then he is not alone.

However, the financial crisis and economic recession is expected to change everything.

U.S. loan-to-time crisis, has gradually transformed into financial crisis and further development of Asian financial tsunami, triggered a global panic. So far, the crisis in the financial sector has more to the proliferation of the real economy, the economic recession is also gradually spreading to emerging markets, can be said that the financial crisis has translated into economic crisis. The shadow of the crisis has affected the country’s financial, real estate, automobiles, media and other sectors. Winter blow against our faces, you and I have one Guoxie. Offshore Company | Companies Offshore | China Company | Hong Kong Company | Secretarial Services

Seeing cold wind hit, how to “winter”? In the enterprise, “three no’s” the beginning of the prevalence of: No investment, no expansion, no advertising. In short, the subtraction is done.

In this subtraction, on the marketing investment, is probably the first piece of cut. Just about search, you can see

To the global market for such information can be found everywhere. For example, Samsung Electronics came news of an increase next year will no longer be the world’s advertising budget. Coca-Cola, Visa, and so on that have cut the cost of marketing the plan, the U.S. car manufacturers have already begun to take action, a heavy blow by a number of banks is repeated. By the financial crisis, in the first half of this year, British advertising market overall spending fell 0.7 percent year-on-year, U.S. financial services sector, year-on-year decline in advertising expenditures by 27%.

Whenever the threat of economic recession, step by step approach, company executives will be staring at the balance sheet, loudly asked a special spending - ad spending. Marketing budget cut appears to be very reasonable, after all, to do so without jeopardizing the quality of the product, it would be unlikely in the immediate impact on sales of between.

However, the mere reduction of marketing expenses, so that enterprises will be able to spend the coldest season of what?

In the history of the “Today”

Since entering the business of human society, economic depression is not the first time took place. History always repeat itself again and again, people will make a similar move, every economic recession, the Federation of a large number of companies advertising spending cuts, which has become a business to reduce operating costs, the principal measures. Fu You Maierdelun the United States a survey conducted by the Smith’s study shows that the United States in nearly 30 years experience in the five economic recession, which for the first time the origin of the recession in the early 1970s energy crisis, Began in December 1973, at the end of March 1975. At this time of economic recession, 143 companies in more than half of the economic recession in the early marketing spending will be cut by 15-23 percent.

However, another interesting finding was that the recession in the past, the company cut marketing costs are often those who have not lost this part of the spending cuts. In the latter to maintain spending at the same time transform the targeted marketing. Fu You Maierdelun Smith’s survey shows that the cost reduction in advertising spending, have taken place in the general decline in sales and market share reduction, but these companies to resume operating the original level of the time spent longer. There is no reduction in the cost of advertising. In 1974 to 1976, average annual profit growth rate of 27%, while those who cut the cost of advertising the company’s profit growth over the same period of only 8-16 percent. At that time, those who do not have to cut costs, to ending the use of coupons, buy one get one free auction

Duijiang sales and competition and so on the way, carried out targeted promotions.

In the rapid development of the “bubble formation”, business owners are always a lot of money spread out in a variety of marketing direction, and the return

Also seems to have a steady stream - although do not know from which marketing initiatives. During this period, the company is also a major advertising, media, marketing platform reaped the profits of the moment.

However, as Buffett said, “the tide to go back, and before we know who is swimming naked,” the arrival of recession in every moment,

The crisis facing the survival of the enterprise, not just some simple cut costs, but rather the beginning of calculation, take rough measurements to find the most effective way of marketing and publicity slogan. They have become in the spring when it came to the winner.

Depression brought about by changes in the two

It is the economic environment changes again and again, to promote the progress of corporate marketing.

From a historical experience, economic recession will bring the two marketing direction. The vision of large enterprises often choose to invest in brand-building at this time. Over the past 60 years, some of the most successful brand promotion activities during the economic downturn started. “Advertising Age” magazine (AdvertisingAge) Award “in the 20th century’s most successful advertising 100″ cases, in 1945 after carrying out 25 projects are in an economic recession has taken measures to expand. Some of the most effective advertising in 1974 and 1975, the start of a difficult period, when the crunch comes in consumer spending, gasoline and commodity prices (sound familiar?). For example, BMW in 1974 for his description as “an endorsement of the best (The Ultimate Driving Machine)”, the slogan has been adopted so far, and to help the German car manufacturer in the United States to reverse the positioning of the eyes of drivers So from the original BMW sports car into a good at sports car, SUV and other vehicle manufacturing process of top-level luxury car brands. “I like such a difficult time,” the idea that this language ads advertising producersaid, “In the period of prosperity, it is nothing. In difficult times, they have to strive for excellence.”

At the same time, a number of small and medium-sized start-ups will have to look for more direct sales marketing. WPP Group 化妝課程

Li-Chuan’s media (Mindshare Asia) chief executive Mackintosh Achouri Srivastava (Ashutosh rivastava) said that in the past period, the expenditure will be cut down the flow of digital advertising, direct marketing and in-store promotions, such as advertising channels. Ad spending in the restricted period in the doldrums, money to small and medium enterprises will be more direct, more measurable in the field of marketing.

Look at the enterprise’s choice

The marketing sector, the recession is not always bad news. Take a look at past experience, depressed economic option enterprises under the two marketing trends, often bring a new round of marketing, the mode changes. As a result of this change: the rhetoric before the “bubble market” to self-fade away, making more effective, more people come to the fore of marketing.

Now, history repeat itself again and again, then this kind of marketing will come to the fore?

First take a look at their businesses to choose it!

During the financial crisis swept the first place - the United States and abroad, according to media reports, even though the U.S. economy into a recession, according to USA Interactive Advertising Bureau (Interactive Advertising Bureau) released the latest data showed that U.S. online advertising, especially search Advertising revenue has not been an economic recession.

USA Interactive Advertising Bureau statistics show that in the first half of 2008, U.S. Internet ad revenue of 115 billion dollars over the same period last year increased by 15.2 percent. The search advertising revenue online advertising revenue accounted for 44% last year over the same period rose three percentage points. Search advertising revenue in the first half of this year reached nearly 51 billion dollars over the same period last year increased by 24%. Display advertising revenue in the first half of this year reached 3,800,000,000 U.S. dollars, over the same period last year increased by 19%.

The two companies Didit.comLLC search advertising agency and RangeOnlineMedia previously published reports, as more advertisers to start advertising budgets from traditional advertising into online advertising, search advertising in the third quarter of the budget remained the same period last year there have been Growth. The two companies have said that compared to the previous quarter, and their customers in the third quarter of search advertising budget will be increased 3-7 percent. Didit.comLLC and RangeOnline Media also said medicine and entertainment companies have begun to increase its advertising budget into the Internet.

U.S. “direct mail” magazine this year’s survey also showed that the practice of e-commerce, network marketing business investment growth is expected in 2009 in this regard will also be spent to improve. According to the “direct mail,” the magazine’s findings, to participate in the investigation of the business, 29% of the budget from the traditional marketing channels to be transferred to online media channels.

Can be seen, and other traditional marketing methods to weaken compared to on-line marketing, particularly search engine marketing, but a vigorous growth trend. In that case, we can not help but ask: Why would such a trend? Search engine marketing to bring in the end what?

AIDMA from the AISAS, reconstruction consumer behavior

World Integrated Marketing Tangshuerci father in 2008 in China, said that: “Today’s online marketing needs of the consumers understand the new point of view to understand their real behavior in order to find a fit with the brand’s online marketing contact Point. This is a truly high-performance online marketing, and truly integrated marketing strategy on the premise. ”

In order to explore the rise of search engine marketing trend, we have to take a look at the behavior patterns of today’s consumers - in-depth study of consumer, consumer-centric. Here refers to all consumer products / service.

As the spread of environment and changes in lifestyle and consumer purchase also explore the process of change. Marketers need to reconsider this issue, consumers in the process of exploring the purchase of goods cognitive stage, the source of information for consumers is what? What is the appropriate media? Understanding of the goods and to explore the comparative stage, the source of information for consumers is what? What is the appropriate media? The purchase of goods stage, the source of information for consumers is what? What is the appropriate media?

World famous Japanese advertising company Dentsu, according to the latest survey data, put forward a new framework for consumer behavior. They believe that consumer behavior patterns, from traditional AIDMA model (Attention attention; Interest interest; Desire Desire; Memory memory; Action Action), changes in the market for Web-based features of the times and the reconstruction of AISAS model (Attention attention; Interest interest ; Search search; Action Action; Share share) (see chart previous page). In the new marketing rules, the two networks have the characteristics of the “S” - Search (search), Share (share) the emergence of the Internet to fully reflects the people’s way of life and the impact of consumer behavior and change.

In short, in the past, consumer goods by the attention, interest, have a desire to purchase, leaving memory, to make the purchase, the whole process could be swayed by the traditional means of marketing. Now, the attention of the consumer goods and interest, an increase of gathering information (Search), as well as the purchase of action arising after the information-sharing (Share) on two important aspects. The two aspects are inseparable from the consumers on the Internet (including wireless Internet) applications.

It is this economic cycle, the biggest change in consumer behavior, but also brought about the biggest changes in the marketing sector. As the Internet to obtain information for consumers take the initiative to provide a great convenience to consumers in the purchase decision-making process, you can search on the Internet to collect goods / services as the basis for its decision to re-purchase, more than before Rational consumption. According to the CNNIC in January released the “21st state of development of the China Internet Statistics status” shows that in China, 72.4 percent of Internet users through the search engine to obtain information, search engine users is access to information from the Internet, one of the most important ways. More Chinese enterprises have begun to use search engines to increase the effectiveness of marketing. According to Baidu in the first quarter of fiscal 2008 reported that there had been 161,000 corporate customers in the use of search engines for online marketing.

Because of the change in consumer behavior, search engine marketing has emerged in the past and marketing a completely different principle, force. If traditional marketing, as well as traditional marketing network, are to expand the brand, product audience for the spread of the task, so that audiences need the desire, then search engine marketing is the complete opposite of the access road, audience demand after the adoption of this platform to find products , Brand, to meet their own needs.

One is the passive acceptance of the consumer, the consumer is an active search for - big effect different.

New World Marketing (3.67, -0.19, -4.92%, right): Direct search engine

All of the data, models point to the same conclusion that the enterprise search engine to find the target customers, improve the effectiveness of direct marketing plays a pivotal role.

At the same time, due to changes in consumer behavior that makes search engine marketing has a “fast, accurate,” and so on.

“Internet search marketing tools to greatest advantage is the largest enterprise in the area more quickly rise to the concerns of customers, which helps businesses

Quickly and accurately find and its customers demand, and enterprise customers an effective means of communication can help companies reduce marketing costs. “Industry experts said.

CyberAtlas an authoritative survey shows that enterprises receive the same income, network marketing tools into traditional marketing tools into the 1 / 10, and the message is to reach the speed of traditional marketing tools, 8 am to 5 times.

For many large enterprises, the search engine marketing has become a brand to promote their integration in the program an important part. Well-known search engine industry commentator Danny Sullivan has been a vivid metaphor: “If you do not log on the search engine into your overall marketing plan, as if in the traditional marketing does not take into television, newspapers and periodicals, and other mainstream media, like . ”

It’s like Saida (Seda, C.) in the “search engine advertising: network marketing success,” wrote: “People finally realize that the ultimate: the search engine is the most economical means of network marketing, all of the companies The need for a search engine assisted to expand their business. ”

Now, with the arrival of the economic recession, the search engine marketing more significant effect.

On the one hand, consumers via Web search, comparison shopping trip rational behavior more significantly, which in Baidu, such as marketing platform for corporate marketing words, bring a more direct effect.

On the other hand, foreign economic recession, more export-oriented enterprises will be transformed into domestic demand-based, with the product’s audience changes in business and marketing platform of choice on model must change. The latest data show that in accordance with the request for Web search terms, Baidu market share reached 73.2 percent, this platform will bring more business to the transformation of the market - and to direct and rapid results.

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